Here's What You'll Walk Away With:
This free training gives you a simple, no-fluff strategy to handle the most common objection in sales — whether you’re selling media, services, or products. It’s yours, free. No strings attached.
The Most Common Objection
Why “I need to think about it” really means “I’m out”
Shift The Conversation
The “Kick Them in the Balls” moment that shifts the entire conversation
Learn From Top Closers
How top closers turn that objection into a commitment
Language You Can Implement
Word-for-word language you can use on your next call
Why People Get Ghosted
Why most salespeople get ghosted — and how to prevent it
Timing Mistake
The psychological timing mistake most reps make—and how to fix it in 5 seconds flat
Ready To TRANSFORM Your Sales Calls?
Inside the training, you won’t just hear theory—you’ll see exactly how to handle the toughest moments in a sales conversation. Each part breaks down a specific step in turning hesitation into a confident yes. Whether you're selling media, services, or products, these are the real-world skills that move deals forward.
Stop Losing Sales to
"I Need To Think About It"
by John Preston
Module 1: Introduction
Get grounded in the real reason most sales fall apart and why this course is different. This quick intro sets the stage for a powerful, no-fluff approach to closing more deals—fast.
Module 2: Handling Objections
Learn how to stop the dreaded “I need to think about it” from killing your momentum. You’ll get a clear, practical strategy you can use immediately—even on your next call.
Module 3: Minimizing The Objection
Discover how to lower the stakes before objections even come up. This part teaches you how to reframe the conversation so objections don’t stall or sabotage your deal.
Module 4: the Money Talk
Price resistance? Handled. In this final section, you’ll learn how to take control of the money conversation without being pushy—so buyers feel confident saying “yes.”
Who This Is For:

About Your Presenter:
I am originally from Harrodsburg, Kentucky. After 22 years in TV and seven in the newspaper world, I decided to abandon the corporate rat race in 2014 to launch my own business. I wanted to control my future. I joined Best Version Media offered me the perfect platform to make that happen.
Since then, I have created four Central Kentucky magazines myself and overseen the creation of dozens more across the South. Our magazines are designed to bring joy to homeowners by celebrating the good things happening in their communities. We also are scientifically designed to be the most powerful marketing tool available to help business owners maximize their profit.
Over the years, I have helped thousands of entrepreneurs around the globe grow their businesses. Most business owners are very good at what they do, but know little about running a business doing it, especially sales. I help them take a deeper look at their businesses and then develop a strategy for driving up their profit. I am currently developing The JP Business Academy to help on a much larger scale.
