If I go to Google right now and search for you, what am I going to find? Do you even know?
As I mentioned in yesterday's tip, that's one of the first things a customer does when you schedule an appointment. They want to find out everything they can about you, and you need to know exactly what they'll see. Many salespeople have no idea what their online footprint looks like to a complete stranger.
The Private Browser Reality:
Here's the critical part: Don't just search for yourself in your regular browser. Search engines know who you are and will show you personalized results that strangers won't see.
Go to a private/incognito browser first. This gives you the unfiltered view that your prospects get.
The Search Strategy:
Search for multiple variations:
- Your full name
- Your name + your city
- Your name + your company
- Your name + your industry
The Results Analysis:
If nothing pops up: You have a visibility problem that needs immediate attention.
If something pops up: Make sure it says "I can help you" rather than raising red flags or questions about your credibility.
The Common Problems:
- No results at all (you're invisible)
- Outdated information (old jobs, wrong companies)
- Negative content (complaints, bad reviews)
- Irrelevant results (someone else with your name)
- Unprofessional social media (party photos, controversial posts)
The Optimization Opportunity:
Your online presence should tell a clear story:
- Who you are
- What you do
- How you help people
- Why you're credible
- How to contact you
The Implementation Plan:
Week 1: Conduct your private browser audit Week 2: Clean up any negative or irrelevant content Week 3: Create or update professional profiles Week 4: Start publishing content to improve your search results
Your Google Audit Challenge:
Right now, open a private browser window and search for yourself. What would a prospect think based on what they find?
If the results don't position you as a credible expert who can solve their problems, it's time to take control of your online narrative.
Remember: Your prospects are already Googling you. The question is whether you're managing what they find.
Comment HELP if your Google results aren't positioning you as the expert you are and want to learn how to optimize your online presence.
#OnlinePresence #PersonalBranding #JPBusinessAcademy