Are you maximizing the bonus structures available to you? If your organization doesn't offer them, are you creating your own?
The Bonus Advantage:
Bonuses represent extra compensation - additional money, gifts, trips, or rewards - for achieving what you're already working toward. They're designed to amplify motivation and focus your efforts on specific outcomes.
If no formal bonuses exist: Create your own reward system. Define specific achievements and attach meaningful personal rewards to them.
The Self-Motivation Framework:
Personal bonus structures might include:
- Closing X deals = weekend getaway
- Hitting monthly target = significant purchase you've been postponing
- Exceeding quarterly goal = experience you've wanted
- Achieving annual objective = major reward or investment
The Decision-Making Tool:
Bonuses serve a critical psychological function: They tip the scale when you're deciding between what you know you should do and what you feel like doing.
That extra motivation can be the difference between:
- Making one more prospecting call or calling it a day
- Preparing thoroughly or winging a presentation
- Following up persistently or giving up too soon
The Focus Effect:
When you're actively pursuing a specific bonus, your activities become more intentional:
- You schedule more appointments
- You refine your presentations
- You handle objections more effectively
- You close more consistently
Implementation Strategy:
- Identify available bonuses in your compensation structure
- Calculate exact requirements to achieve each level
- Create personal bonuses for goals not covered by company structure
- Make rewards meaningful - they should genuinely motivate you
- Track progress visibly - keep bonus targets front of mind
Your Bonus Challenge:
This week, identify one bonus opportunity (company or personal) and structure your activities specifically to achieve it.
Remember: Bonuses aren't just extra money - they're psychological tools that help you do what you already know you should do.
Comment HELP if you want strategies for creating effective personal bonus structures that drive consistent performance.
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